What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Square ad with large smartphone mockup, teal ocean wallpaper, white reminder notification card with two buttons

Wellness App Push Notification Ad Template - Square

1:1Software, SaaS & AppsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template is built to promote a mobile wellness or habit‑tracking app using an iOS-style lock‑screen moment as the hero visual. A large smartphone frame dominates the canvas, showing a calm teal ocean wallpaper with two tiny swimmers—an aspirational, “feel better” cue that signals lifestyle change without heavy claims. Centered on the screen is a crisp white push-notification card with a bold REMINDER label, a clear value hook (“for $1.50 a day!”), and two native-looking buttons (“Learn More” and “Get Started”), which mirrors real UX patterns and boosts believability. The design is minimalist and premium: high contrast typography, generous spacing, and a single focal card, making the message instantly scannable in a feed. Strategically, it leverages curiosity and convenience at top-of-funnel awareness—viewers are nudged to imagine receiving this reminder themselves. Customize by swapping the reminder text for your core habit (hydration, meditation, budgeting), adjusting price/value lines, and matching the wallpaper color to your brand palette while keeping the notification card clean for readability.

When to Use This Template

1Ideal for top-of-funnel app discovery ads where you want to quickly explain what the app does using a familiar lock-screen notification pattern.
2Perfect for pricing-first messaging (e.g., “per day” cost) because the value line sits inside the notification card and is immediately readable.
3Great for onboarding or re-engagement campaigns that emphasize daily habits—swap the reminder text to hydration, meditation, sleep, or budgeting.
4Strong for A/B testing CTAs: the two-button notification layout lets you test “Learn More” vs “Get Started” positioning while keeping the design consistent.

Marketing Strategy

This template works because it borrows a high-trust, instantly recognizable interface: a lock-screen push notification. That familiarity reduces cognitive load for unaware audiences (TOF) and creates a “this could be on my phone” effect that sparks curiosity. The reminder framing signals convenience—daily support without effort—while the low “per day” price anchors value and lowers perceived risk. The two-button pattern adds choice architecture: “Learn More” for cautious scrollers and “Get Started” for action-takers, improving relevance across intent levels. Visually, the calm ocean background cues aspiration and wellbeing, while the white notification card delivers contrast and readability, following best practices for thumb-stop clarity in crowded feeds.

AwarenessUnawareMobile AppSmartphone ScreenPush NotificationCuriosityConvenienceAspiration

Best For

Designed for smartphone-first users who respond to simple, actionable prompts and want an easy way to build healthier routines. Best for adults 18–44 who try productivity/wellness apps, compare subscriptions, and prefer low-friction starts like a quick onboarding flow.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Replace the reminder line with a single, concrete daily action (e.g., “Drink 2L of water today”)—short copy keeps the notification authentic and scannable.
✓Keep the price/value line on the last line of the notification; it’s the natural “punchline” position before the CTA buttons.
✓Swap the ocean wallpaper with a brand-aligned, low-detail background (gradient or soft texture) so the white card remains the highest-contrast focal point.
✓Localize the buttons to your brand voice (e.g., “Try Free” / “Start 7‑Day Plan”) but keep two short labels to preserve the native UI feel.
✓Use the top time area to match a meaningful moment (morning routine, lunch break) if your app’s habit is time-based; it reinforces realism.

Use this template

Free — No credit card required