What ad formats work best for SaaS and apps?

The most effective SaaS ads show interface screenshots, quick demos or concrete user results. Mimero's software templates include layouts optimized for CTAs like "Free trial" and "Request demo".

Should I showcase features or social proof in software ads?

Combining both works best: use features for cold audiences and social proof (reviews, client logos, metrics) for retargeting. Our templates cover both approaches.

How many software, saas & apps templates does Mimero have?

Mimero has hundreds of curated templates specifically for the software, saas & apps sector, selected from the world's top brands and updated weekly.

How can I customize software, saas & apps templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Cold Email Outreach Social Proof Ad Template - Story

9:16Software, SaaS & AppsConsiderationSolution Aware

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About This Template

This Story-format template promotes a B2B cold email outreach/analytics platform with a strong social-proof hook. The design is clean and SaaS-native: a light sky-to-periwinkle gradient background, oversized bold black headline typography, and a small “3.0” rounded badge that adds a product-update cue. The brand mark sits top-left for instant recognition, while the lower half features a realistic social post-style screenshot with performance tiles (sends, open rate, click rate, reply rate) and a blue area chart—visually anchoring the promise in measurable results. Strategically, it targets solution-aware buyers in mid-funnel consideration: the copy challenges “the old way” of outbound and positions the tool as the modern alternative, leveraging authority (“Trusted by over 10,000”) and efficiency (metrics at a glance). This works for sales leaders and growth teams because it reduces perceived risk and makes ROI feel concrete. Customize by swapping the headline to your ICP pain point, replacing the dashboard stats with your real numbers, and adapting the accent badge to highlight a new feature, deliverability upgrade, or pricing tier.

When to Use This Template

1Ideal for promoting a cold email platform update (e.g., “3.0”) where the small badge reinforces ‘new and improved’ without cluttering the layout.
2Perfect for mid-funnel retargeting ads: the ‘Trusted by over 10,000’ line plus the KPI dashboard screenshot builds credibility fast.
3Great for SDR/agency acquisition campaigns that need proof of outcomes; swap in your best open/reply rates and opportunity value.
4Works well for webinar or demo pushes when you replace the dashboard area with a ‘results from last 30 days’ snapshot tied to the CTA.

Marketing Strategy

The template succeeds by pairing a contrarian claim (“the old way… is dead”) with immediate evidence. The opening line disrupts entrenched outbound habits, creating curiosity and a mild fear of being left behind, while the “Trusted by over 10,000” line adds authority at a glance. Placing a KPI-rich dashboard screenshot in a social-post frame acts as social proof and performance proof simultaneously—ideal for solution-aware prospects comparing tools in the consideration stage. The cool gradient and oversized typography keep readability high in 9:16 placements, and the small “3.0” badge signals innovation without distracting from the core promise. Overall, it follows SaaS best practices: one bold message, one proof asset, and a clear next step to learn more.

ConsiderationSolution AwareAnalytics DashboardEmail MarketingB2b Sales ToolSocial ProofAuthorityEfficiency

Best For

Designed for B2B sales teams, SDR leaders, and founders who already use outbound but feel their current sequences are underperforming. It appeals to data-driven buyers who want clear proof (open/reply rates, opportunities) before switching tools and who respond to modern, efficiency-focused messaging.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5 LinkedIn4/5

How to Customize

✓Replace the headline with your prospect’s exact pain point (e.g., “Low reply rates?”) while keeping the same bold two-line structure for Story readability.
✓Swap the embedded dashboard screenshot with your real campaign metrics; keep 4–5 tiles max so the numbers remain legible on mobile.
✓Use the “3.0” badge area to highlight a specific differentiator (deliverability boost, AI personalization, new inbox warming) and match it to your brand accent color.
✓Keep the top-left logo placement, but add a short subline under the trust statement (e.g., “Built for agencies”) to pre-qualify the audience.
✓If targeting LinkedIn, tone down the contrarian phrasing slightly and emphasize the KPI proof (reply rate/opportunities) in the first line.

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Free — No credit card required