
This 9:16 Story ad template is built for premium cat food brands that want to win the consideration stage with a clear, side-by-side comparison. The layout is split vertically: the left “Other cat foo...
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This 9:16 Story ad template is built for premium cat food brands that want to win the consideration stage with a clear, side-by-side comparison. The layout is split vertically: the left “Other cat food brands” panel uses a light grey background with red X marks and short callouts (low meat %, low protein, grain/plant fillers). The right panel highlights the featured brand name “untamed” in a deep teal serif, supported by green check icons and benefits like “100% whole meat & wild fish,” “2x more protein,” “Human grade ingredients,” and “Clean bowl guaranteed.” A centered bowl photo is split down the middle to visually dramatize the difference, with curved arrows pointing to each side’s ingredients. The CTA button at the bottom (“Try now for £8”) turns the comparison into an easy next step. This creative leverages contrast, curiosity, and quality cues to reassure product-aware pet parents. Swap the brand name, claims, icons, and price while keeping the split-bowl motif to preserve instant comprehension.
This template works by making the decision feel obvious through high-contrast comparison. Red X marks and negative claims quickly signal “avoid,” while green checks and succinct benefits signal “safe choice,” tapping into the quality and contrast triggers. The split-bowl image acts as a pseudo-proof point: instead of abstract nutrition talk, viewers see two ingredient textures side-by-side, which reduces cognitive load on mobile. Because it targets product-aware shoppers in the mid-funnel, the message doesn’t explain what cat food is—it answers the real question: “Why your brand over others?” The low-friction trial CTA and visible price anchor convert consideration into action without needing long copy. Best-practice elements include scannable typography, icon reinforcement, and a single, central hero visual that keeps attention in a fast-scrolling Story placement.
Designed for cat owners who actively read labels, worry about fillers, and are willing to pay more for higher-quality protein sources. It targets product-aware shoppers comparing brands and looking for a simple, evidence-style reason to switch, especially those attracted by a low-risk trial price.
Free — No credit card required