What emotional triggers work in pet product ads?

The most effective pet ads leverage the emotional bond between owner and pet, showing moments of companionship and care. Mimero's pet templates capture these dynamics from the most loved pet brands.

How to promote pet products with seasonal campaigns?

Seasonal pet campaigns (Christmas, summer, adoption drives) generate great results. Our templates easily adapt to themed promotions, bundle offers and new product launches.

How many pets templates does Mimero have?

Mimero has hundreds of curated templates specifically for the pets sector, selected from the world's top brands and updated weekly.

How can I customize pets templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story-style news header with big headline above a bright room photo of two fluffy donut dog beds labeled “Other beds” and “Sash Beds”

Dog Bed As-Seen-On News Ad Template - Story

9:16PetsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template sells a premium, plush dog bed using a “press feature” framing that instantly builds trust at the top of the funnel. The header mimics a news page—“AS SEEN ON 7 NEWS”—followed by a bold, oversized headline (“The Dog bed that is taking Australia by storm”) that reads like a real editorial hook. Below, a full-bleed lifestyle photo shows a bright, modern home corner with two fluffy donut beds and two small dogs, reinforcing comfort, home aspiration, and product scale in a single glance. Speech-bubble labels (“Other beds” vs “Sash Beds”) create an easy comparison cue without heavy copy, making the message skim-friendly for Stories. Neutral greys and warm sunlight keep the look premium and calming, while the red “7” accent adds authority and contrast. Brands can customize the headline, network-style masthead, and label chips to match their market and product name, and swap the room image to fit different home aesthetics or pet sizes.

When to Use This Template

1Perfect for top-of-funnel pet brand awareness, using an “as seen on the news” header to earn instant trust before the viewer knows the brand.
2Ideal for launching a new calming or orthopedic dog bed, where the bright home lifestyle image makes comfort and softness feel tangible.
3Great for competitive positioning: swap the left label to “Old bed / Flat bed” and keep your product label on the right for a clear visual comparison.
4Works well for geo-targeted campaigns—replace “Australia” with your country/city to create local buzz and relevance in one headline.

Marketing Strategy

This creative works because it borrows editorial authority (“AS SEEN ON 7 NEWS”) to reduce skepticism for an unaware audience at top-of-funnel. The oversized headline reads like a trending story, triggering curiosity and social proof (“taking Australia by storm”) without needing claims-heavy body copy. The lifestyle image delivers the real proof point—visible plushness, relaxed dogs, and a clean modern home—connecting comfort with aspiration. The simple two-label comparison (“Other beds” vs the featured brand) creates a quick mental shortcut: ordinary vs standout, making the value proposition understandable in under a second in a Story placement. Overall it follows best practices for fast-scrolling environments: strong hierarchy, minimal text, and a single, credible angle that invites the viewer to learn more rather than forcing an immediate purchase.

AwarenessUnawarePet BedCozy HomeComfortAspiration

Best For

Dog owners who treat their home as a comfort-first space and are willing to pay more for a bed that looks premium and keeps pets relaxed. Especially appealing to small-to-medium dog households scrolling Stories and reacting to credibility cues like “as seen on.”

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “Australia” with your target country/city to make the headline feel locally newsworthy (e.g., “taking London by storm”).
✓Swap the two speech-bubble labels to reflect your differentiator: “Flat beds” vs “Cloud fill,” or “Old bed” vs your model name.
✓Keep the masthead-style top bar, but change the network logo and typography to a generic “Featured In” look if you can’t reference a broadcaster.
✓Use a brighter room photo for a premium feel, or a cozy evening interior to emphasize calming/anti-anxiety benefits—keep the beds centered in the lower third.
✓Match the accent chip color (currently warm peach) to your brand color while maintaining high contrast against the photo for readability.

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Free — No credit card required