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9:16 ad with bold headline, oven before/after split, white handheld steam cleaner in front, dark gradient and CTA bar.

Steam Cleaner Before & After Ad Template - Story

9:16Home & FurnitureAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a handheld steam cleaner that tackles baked-on oven grease. The creative uses a strong “crime scene” hook at the top in oversized, bold white typography on a dark charcoal gradient—instantly framing the problem and grabbing attention in a fast-scroll environment. The center of the design is a dramatic before/after split: the left half shows a grimy, smoky oven interior labeled “BEFORE,” while the right half shows a bright, spotless oven labeled “AFTER,” with the white steam cleaner placed in the foreground for clear product attribution. A supportive paragraph reinforces the benefit (no smoke, no flare-ups, no shame) and lands the key differentiator: steam, not chemicals. The bottom pill-shaped CTA banner is highly legible and looks tappable. Psychologically, this works at top-of-funnel for unaware audiences by making the pain point obvious, then offering a satisfying transformation and a safer, convenient solution. Swap in your brand name, adjust labels, and replace the product shot while keeping the split contrast for maximum impact.

When to Use This Template

1Ideal for a steam cleaner launch aimed at oven cleaning, using the split before/after to make the transformation instantly believable.
2Perfect for “no chemicals” positioning: the body copy spells out the safety and convenience benefits without needing technical specs.
3Great for retargeting viewers who engaged with cleaning content—swap in a stronger offer line in the bottom CTA bar while keeping the same proof layout.
4Works well for seasonal cleaning pushes (spring cleaning or pre-holiday hosting) where a spotless oven is a high-intent problem.

Marketing Strategy

This template converts attention into interest by dramatizing a common but often ignored pain point: a dirty oven. The “crime scene” metaphor creates pattern-interrupt and mild shame relief, pushing viewers to acknowledge the problem (TOF awareness, unaware audience). The before/after split provides immediate, low-effort proof—one of the strongest visual claims in cleaning ads—while the product shot anchored on the “after” side links the result directly to the device. The supporting copy reframes the outcome around safety and convenience (“steam—not chemicals”), addressing modern concerns about harsh cleaners, fumes, and time-consuming scrubbing. Best-practice elements include large, high-contrast typography for mobile readability, clear labels for comprehension in under a second, and a pill CTA that mimics a tappable button, guiding the next step without needing discounts or technical jargon.

AwarenessUnawareHome CleaningKitchen ApplianceBefore AfterTransformationCleanlinessConvenience

Best For

Designed for busy homeowners and renters who cook often and feel frustrated by baked-on grease and smoky ovens. It appeals to safety- and convenience-driven shoppers who prefer faster, low-effort cleaning tools and are intrigued by “no chemicals” claims.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Sorbie’s” with your brand name and keep the two-line headline structure; it’s optimized for quick Story scanning.
✓Keep the center split perfectly vertical and match camera angle/lighting on both sides to make the transformation feel authentic.
✓Swap the “BEFORE/AFTER” labels to your brand accent colors (e.g., red for before, green/white for after) while maintaining high contrast on the oven surfaces.
✓Use the bottom pill as your key claim (e.g., “Kills grease with steam” or “No fumes, no scrubbing”) and limit it to one punchy line for readability.
✓If you sell multiple attachments, add a small icon row above the CTA (no more than 3 icons) to avoid cluttering the proof area.

Use this template

Free — No credit card required