How to create health and wellness ads while respecting ad policies?

Health sector ads should avoid unrealistic promises and focus on general benefits and healthy lifestyle. Mimero's templates for this sector use balanced messaging compliant with Meta and Google policies.

What visual elements build trust in wellness ads?

Natural colors, visible certifications, verified testimonials and transparently shown ingredients are the elements that generate the most trust. Our templates integrate these patterns professionally.

How many health & wellness templates does Mimero have?

Mimero has hundreds of curated templates specifically for the health & wellness sector, selected from the world's top brands and updated weekly.

How can I customize health & wellness templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Split gray and blue Story ad with Day 1 vs Day 30 tongue scraping text, two circular mouth photos, and benefit rows.

Tongue Scraper Before vs After Ad Template - Story

9:16Health & WellnessConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for oral-care brands promoting a tongue scraper or tongue-cleaning routine. The design uses a clean split-screen comparison: a light gray “Day 1” panel versus a light blue “Day 30” panel, anchored by a bold “VS” circle in the center. Two circular close-up mouth photos reinforce the transformation narrative, while three stacked benefit rows at the bottom summarize outcomes in fast, skimmable phrases (e.g., less bacteria → healthy mouth, enhanced taste, fresh breath daily). Typography is large, white, and high-contrast, giving the ad a clinical-yet-friendly hygiene feel. Strategically, this creative targets solution-aware users in mid-funnel consideration: they already know bad breath/bacteria buildup is a problem and want proof that a simple daily habit works. The “day 1 vs day 30” timeline triggers curiosity and transformation credibility without needing long copy. Brands can customize by swapping the mouth photos for real customer results, replacing benefits with product-specific claims, and adding a product shot/CTA button in the lower area while keeping the split colors for instant comprehension.

When to Use This Template

1Ideal for tongue scraper brands to demonstrate a 30-day routine outcome with a clear Day 1 vs Day 30 comparison.
2Great for retargeting viewers who engaged with oral-care content—benefit rows answer the “what will I get?” question instantly.
3Perfect for dentist-led or hygienist-backed product pages where a simple, clinical visual builds trust without heavy explanations.
4Works well for bundle promos (scraper + travel case) by adding a small product shot under the benefit list and keeping the split-screen proof.

Marketing Strategy

This template works because it combines transformation and cleanliness triggers in a format that’s instantly scannable on mobile. The Day 1 vs Day 30 framing implies a realistic habit loop and sets an expectation of progressive improvement, which reduces skepticism compared to “instant miracle” claims. For solution-aware users in the consideration (MOF) stage, the split-screen proof and concise benefit rows deliver the key decision inputs: visible change plus concrete outcomes (less bacteria, fresher breath, better taste). The cool gray/blue palette and large white type signal hygiene and clinical credibility, aligning with oral-care purchasing motivations. Best-practice wise, it front-loads the comparison, keeps copy minimal, and repeats benefits in parallel structure to improve recall and comprehension.

ConsiderationSolution AwareOral CareBefore AfterDaily Hygiene RoutineTransformationCleanlinessCuriosity

Best For

Designed for hygiene-focused shoppers who experience bad breath or worry about bacteria buildup and want a simple daily fix. It suits adults who respond to visual proof and quick, clinical benefits rather than lifestyle storytelling. Best for mobile-first audiences comparing options before purchase.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two circular mouth photos with real customer or clinical-style images; keep the same crop to preserve the “apples-to-apples” comparison.
✓Swap “Day 1/Day 30” to your own timeline (e.g., 7/21 days) but keep the two-panel split and central “VS” for instant comprehension.
✓Rewrite the three benefit rows to match your approved claims; maintain the left-right pairing so each line feels like a direct upgrade.
✓Add a small product shot or pack image above the bottom benefit block on one side; it won’t distract from the comparison but improves brand recall.
✓Use your brand accent color for the right panel while keeping the left panel neutral gray—this visually frames your product as the ‘after’ state.

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Free — No credit card required