
This 9:16 Story template is built for promoting an employee wellbeing platform or corporate mental-health program with a hard-hitting, data-led message. The design pairs a dark, smoky grey background ...
Free — No credit card required
This 9:16 Story template is built for promoting an employee wellbeing platform or corporate mental-health program with a hard-hitting, data-led message. The design pairs a dark, smoky grey background and bold white sans-serif typography with a provocative visual metaphor: a suited office worker whose head appears charred like a burnt match. That contrast instantly signals “burnout” and stops the scroll. The headline uses a specific statistic (“63% more likely”) to create credibility and curiosity at the top-of-funnel for audiences who may not yet see burnout as a measurable business risk. A red pill-shaped “Learn more” button adds clear direction without pushing an immediate sale, while the purple footer bar supports positioning with a short authority claim. This layout works especially well for HR and leadership audiences because it connects employee health to absenteeism and productivity in one glance. Customize by swapping the statistic, logo, and footer claim, and by replacing the match-head image with a brand-safe metaphor that fits your tone (e.g., drained battery, overloaded calendar).
This template wins attention by combining fear and relatability with a concrete number. The burnt-match head is an immediate, slightly unsettling metaphor for burnout, making the problem feel real for office audiences. The “63% more likely” statistic adds authority and reduces skepticism—crucial at top-of-funnel awareness when the viewer may not yet believe burnout impacts business outcomes. The message links emotional concern (employees burning out) to operational risk (sick days), framing wellbeing as a productivity and cost issue. The single, high-contrast headline improves comprehension on mobile, while the low-friction “Learn more” CTA matches an unaware audience: it invites exploration rather than demanding a purchase. The footer positioning line supports brand credibility without distracting from the core claim.
Designed for HR leaders, people ops teams, and executives at mid-to-large companies who need to reduce absenteeism and protect productivity. It fits decision influencers who respond to evidence-backed messaging and are willing to explore a platform, program, or audit before committing budget.
Free — No credit card required