
This 9:16 Story template is built for a men’s health brand promoting discreet erectile dysfunction (ED) treatment through an online service. The layout uses a modern split-screen: on the left, a bold ...
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This 9:16 Story template is built for a men’s health brand promoting discreet erectile dysfunction (ED) treatment through an online service. The layout uses a modern split-screen: on the left, a bold purple panel with a close-up hand holding a branded pill and a simple headline; on the right, a clean white panel featuring the brand wordmark and three pill/chew visuals stacked vertically, plus small-print medical copy for credibility. High-contrast typography and generous spacing make the message readable in one glance. Strategically, it’s top-of-funnel awareness for an “unaware” audience: the direct promise (“Better sex, no hassles.”) sparks curiosity, while “no hassles” and the clinical-style disclaimer signal convenience and discretion—key triggers in this category. The prominent “Get started” bar functions like an in-app button, nudging low-friction action without overwhelming detail. Customize by swapping the purple brand color, replacing the pill photos with your SKU lineup, and adapting the headline to your compliant claim set while keeping the split clean to maintain trust and clarity.
The creative works because it combines curiosity and discretion—two high-performing triggers in men’s sexual health—inside a clean, trustworthy layout. The bold promise is designed for TOF awareness among users who aren’t actively researching yet; it creates an immediate outcome-oriented hook without requiring prior knowledge. “No hassles” reframes the category from awkward doctor visits to convenient, private access, while the right-side product lineup and fine-print medical block add legitimacy and reduce skepticism. The split-screen structure follows best practice for quick-scrolling Story placements: one side delivers the hook, the other supplies proof and brand cues, culminating in a frictionless “Get started” CTA.
Men 25–55 who value privacy and convenience when addressing sexual performance concerns, and prefer digital-first healthcare. They are likely to act on clear, low-effort CTAs and trust minimal, clinical cues over flashy imagery.
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