
This 9:16 Story template is designed for a sleep-support product—specifically a knee pillow for side sleepers—positioned as a practical solution to hip and knee discomfort. The creative uses a bold, p...
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This 9:16 Story template is designed for a sleep-support product—specifically a knee pillow for side sleepers—positioned as a practical solution to hip and knee discomfort. The creative uses a bold, problem-first headline (“HIP PAIN?”) in large white typography to stop the scroll, then immediately clarifies the audience (“Side Sleepers”) and the product name, guiding the viewer through a clear benefit ladder. Visually, it combines a lifestyle bedroom photo with a strong purple overlay for high contrast and nighttime context. Curved white arrows point to the pillow placed between the knees, turning the image into an on-the-spot explainer. A circular product cutout at the bottom reinforces what’s being sold and adds a clean “catalog” moment without breaking the lifestyle feel. Psychologically, it leverages comfort/relief and problem–solution triggers, ideal for mid-funnel consideration: viewers already feel the pain and need a credible, simple fix. Brands can customize by swapping the product photo, adjusting the purple to brand colors, and replacing benefit lines with their unique claims (e.g., cooling cover, memory foam density, washable case).
This template works because it opens with a sharp, high-salience pain question (“HIP PAIN?”), instantly qualifying the viewer and boosting relevance. The lifestyle bedroom scene makes the use case obvious, while the arrows function as a micro-demonstration—reducing cognitive load and addressing the common objection of “how does it help?”. The benefit copy (“relieve hip & knee pressure” and “keeps it in place all night”) translates features into outcomes, a best practice for mid-funnel consideration. Given a solution-aware audience, the creative doesn’t waste space explaining what a knee pillow is; it focuses on why this specific ergonomic shape solves discomfort and stays put. High-contrast white text over a consistent purple overlay improves Story readability and creates a cohesive, trustable look suited to health & wellness offers.
Side sleepers who wake up with hip, knee, or lower-back discomfort and are actively searching for a simple at-home sleep aid. Typically adults who have tried changing pillows or mattress positions and respond to clear, instructional visuals and comfort-led claims.
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