How to create effective ads for food products?

The best-performing food ads use appetizing images with vivid colors, product close-ups and real consumption contexts. Mimero's food templates capture these patterns from the most loved brands.

Are there templates for seasonal food campaigns?

Yes, our templates include layouts ideal for seasonal promotions, new product launches and limited-time offers. You can adapt them to any occasion with Mimero's AI.

How many food & beverage templates does Mimero have?

Mimero has hundreds of curated templates specifically for the food & beverage sector, selected from the world's top brands and updated weekly.

How can I customize food & beverage templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Yellow Story ad with two panels labeled Old Me and New Me, burger vs bowl meal, red X and green check benefit lists

Healthy Meal Plan Old vs New Me Ad Template - Story

9:16Food & BeverageAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a healthy meal plan or nutrition program by contrasting “Old Me” vs “New Me” eating habits. A bold, full yellow background creates instant stop-scroll energy, while two rounded-rectangle photo panels sit side-by-side: on the left, a greasy fast-food burger and fries; on the right, a hearty, colorful bowl meal being served. Under each image, checklist-style pill labels use red X marks for pain points (missing nutrition, greasy, food coma) and green check marks for benefits (high protein & fiber, low carbs, filling). The design uses thick black typography and high-contrast black capsules to keep the message readable on mobile. Psychologically, it leverages transformation and aspiration with a simple, visual comparison that works at top-of-funnel awareness for “unaware” audiences—no deep nutrition knowledge required. Brands can swap the meals, adjust macro claims, and add a logo/URL without breaking the clear, before-after logic.

When to Use This Template

1Ideal for promoting a healthy meal-plan app by showing the fast-food “before” and balanced bowl “after” in one glance.
2Perfect for macro-focused meal prep brands to highlight clear benefits (high protein, low carbs) using the green checklist stack.
3Works well for nutrition coaches targeting busy people who feel sluggish after meals, thanks to the “food coma” pain-point callout.
4Great for retargeting warm audiences with a refined benefit list—swap the right panel with your signature weekly menu bowl.

Marketing Strategy

The creative wins by making the transformation instantly legible: a fast-food “Old Me” image versus a colorful, satisfying bowl as “New Me.” This contrast taps aspiration and curiosity—viewers mentally place themselves on one side and want the upgrade. The red X / green check system turns vague wellness promises into simple, scannable claims, reducing cognitive load on mobile. Because the audience is unaware at TOF, the template avoids jargon and instead communicates outcomes (less greasy, more filling, high protein & fiber, low carbs). The bold yellow field and thick black type maximize thumb-stopping visibility and message retention. It follows best practice by pairing a visual hook with a structured benefit list, so even a quick glance delivers the core value proposition.

AwarenessUnawareHealthy EatingMeal PreparationHome DiningTransformationAspirationCuriosity

Best For

Designed for health-curious, time-poor adults who default to fast food and want an easier, more satisfying routine. It fits audiences comparing meal kits, meal prep subscriptions, or nutrition coaching, especially those motivated by simple macro benefits rather than complex dieting rules.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the left “Old Me” photo with your audience’s most common habit (pizza slice, sugary cereal) to increase instant self-identification.
✓Keep the yellow background, but match the checkmark accent to your brand green—contrast against black capsules is key for readability.
✓Edit the three right-side benefits to your exact offer (e.g., “ready in 5 min”, “under 500 kcal”) while maintaining the 3-item stack for fast scanning.
✓Swap the bowl image for your signature product shot or weekly menu hero, keeping the hand/serving action for appetite appeal.
✓Add a small logo/URL under the benefit lists; the bottom area has natural whitespace without weakening the before/after focus.

Use this template

Free — No credit card required