
This 9:16 Story template promotes a healthy meal plan or nutrition program by contrasting “Old Me” vs “New Me” eating habits. A bold, full yellow background creates instant stop-scroll energy, while t...
Free — No credit card required
This 9:16 Story template promotes a healthy meal plan or nutrition program by contrasting “Old Me” vs “New Me” eating habits. A bold, full yellow background creates instant stop-scroll energy, while two rounded-rectangle photo panels sit side-by-side: on the left, a greasy fast-food burger and fries; on the right, a hearty, colorful bowl meal being served. Under each image, checklist-style pill labels use red X marks for pain points (missing nutrition, greasy, food coma) and green check marks for benefits (high protein & fiber, low carbs, filling). The design uses thick black typography and high-contrast black capsules to keep the message readable on mobile. Psychologically, it leverages transformation and aspiration with a simple, visual comparison that works at top-of-funnel awareness for “unaware” audiences—no deep nutrition knowledge required. Brands can swap the meals, adjust macro claims, and add a logo/URL without breaking the clear, before-after logic.
The creative wins by making the transformation instantly legible: a fast-food “Old Me” image versus a colorful, satisfying bowl as “New Me.” This contrast taps aspiration and curiosity—viewers mentally place themselves on one side and want the upgrade. The red X / green check system turns vague wellness promises into simple, scannable claims, reducing cognitive load on mobile. Because the audience is unaware at TOF, the template avoids jargon and instead communicates outcomes (less greasy, more filling, high protein & fiber, low carbs). The bold yellow field and thick black type maximize thumb-stopping visibility and message retention. It follows best practice by pairing a visual hook with a structured benefit list, so even a quick glance delivers the core value proposition.
Designed for health-curious, time-poor adults who default to fast food and want an easier, more satisfying routine. It fits audiences comparing meal kits, meal prep subscriptions, or nutrition coaching, especially those motivated by simple macro benefits rather than complex dieting rules.
Free — No credit card required