How to create effective ads for food products?

The best-performing food ads use appetizing images with vivid colors, product close-ups and real consumption contexts. Mimero's food templates capture these patterns from the most loved brands.

Are there templates for seasonal food campaigns?

Yes, our templates include layouts ideal for seasonal promotions, new product launches and limited-time offers. You can adapt them to any occasion with Mimero's AI.

How many food & beverage templates does Mimero have?

Mimero has hundreds of curated templates specifically for the food & beverage sector, selected from the world's top brands and updated weekly.

How can I customize food & beverage templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Red Story ad with large white $15 off text, hand holding high-protein meal tray, promo code COMEBACK15 below

High-Protein Ready Meal $15 Off Ad Template - Story

9:16Food & BeverageDecisionProduct Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story ad template is built for promoting high‑protein ready meals or meal-prep trays with a retention-focused discount. The design uses a bold, full-bleed hot red background with oversized white, all-caps typography that makes the offer readable in a single glance. A hand-held product tray sits slightly off-center with a clean shadow, creating a “grab-and-go” lifestyle cue while keeping the packaging as the hero. Strategically, the message “$15 OFF YOUR SECOND ORDER” plus a visible promo code positions this creative for bottom-of-funnel decision moments and product-aware audiences who already tried the brand once. The second-order incentive reduces churn, increases LTV, and feels like a reward rather than a generic sale. The minimal layout leaves no ambiguity: offer → product proof → code. Brands can customize by swapping the meal photo and macro callouts, adjusting the dollar amount or threshold, and replacing the code with segmented variants (e.g., WINBACK15) for tracking. Keep the high-contrast color pairing to preserve scroll-stopping impact in Stories placements.

When to Use This Template

1Retargeting past buyers with a “second order” incentive; the large discount headline and promo code are optimized for quick redemption.
2Perfect for subscription or repeat-order pushes for meal prep brands, where lowering the friction to reorder improves retention.
3Ideal for weekly menu refresh announcements: swap the tray image for the new dish while keeping the same bold offer structure.
4Great for paid Stories placements during peak meal times; the product-in-hand visual reinforces convenience and immediacy.

Marketing Strategy

This template works because it combines value savings with a highly specific behavioral trigger: rewarding the second purchase. For a product-aware audience, the biggest barrier is not understanding the meal—it’s deciding to reorder. The oversized “$15 OFF” headline delivers instant clarity, while the code placement reduces effort and creates a simple next step. The product-in-hand shot adds credibility (real package, real portion) and signals convenience, reinforcing why the buyer chose ready meals in the first place. In bottom-of-funnel decision contexts (retargeting, cart recovery, post-purchase winback), a second-order offer improves retention and lifetime value without discounting the first conversion. The minimal, high-contrast layout follows best practices for Stories: one core message, one hero product, and a single redemption mechanic that’s easy to remember and track.

DecisionProduct AwareReady MealMeal PrepPackaged FoodDiscount OfferConvenienceValue & Savings

Best For

Designed for busy, fitness-leaning consumers who buy convenient high-protein meals and respond to straightforward savings. It targets recent customers and site visitors who recognize the brand/product and just need a compelling reason to reorder quickly. Best for mobile-first shoppers who prefer a promo code they can copy instantly.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5

How to Customize

✓Replace “$15 OFF YOUR SECOND ORDER” with your exact retention hook (e.g., “€10 off your next box”) while keeping the same oversized, stacked line breaks for readability.
✓Swap the meal tray photo for your best-selling dish and ensure the label/macro strip stays visible; the packaging detail acts as product proof.
✓Update the promo code line to a short, brandable code (6–10 characters) and keep it centered to maximize quick copying on mobile.
✓Add a small badge near the tray (e.g., “High Protein” or “Ready in 2 min”) only if it doesn’t compete with the discount headline.
✓If your brand color isn’t red, keep a high-saturation solid background and white type; the contrast is what drives the scroll-stopping effect.

Use this template

Free — No credit card required