
This 9:16 Story template is built for a premium meat subscription or direct-to-consumer butcher box promotion. The design uses a high-contrast black header with oversized, all-caps typography to make ...
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This 9:16 Story template is built for a premium meat subscription or direct-to-consumer butcher box promotion. The design uses a high-contrast black header with oversized, all-caps typography to make the core promise (“Free ribeyes for a year”) instantly readable on mobile. Three richly marbled ribeye cuts sit centered on a clean white butcher-paper background, creating a craveable product-first visual while still leaving room for supporting claims. Hand-drawn arrow doodles point to two proof points—“No antibiotics or added hormones ever” and a bold dollar-value callout—adding a casual, trustworthy feel without clutter. A teal pill-shaped button at the bottom (“Limited time offer”) reinforces urgency and guides the eye down the funnel. Strategically, this is top-of-funnel awareness aimed at an “unaware” audience: it wins attention with a dramatic value hook and then quickly reassures with quality standards. It’s easy to customize by swapping the headline, value amount, protein cut photo, and claim text for different brands, seasonal bundles, or first-box incentives.
This template works because it combines two powerful triggers—craving and value savings—inside a clean mobile-first hierarchy. The oversized “FREE RIBEYES FOR A YEAR” headline delivers an instant, interruptive payoff for an unaware audience, while the rich ribeye photo provides visceral appetite appeal that makes the offer feel real. The $ value callout quantifies the benefit, reducing mental math and increasing perceived ROI. Trust friction is handled fast with a simple sourcing claim (“no antibiotics or added hormones”), supported by hand-drawn arrows that feel human and guide scanning. As a TOF awareness creative, it prioritizes one big promise, one proof point, and one urgency CTA, aligning with best practices for Story placements where attention is limited and clarity wins.
Mobile-first shoppers who love cooking steak at home and respond to clear value deals but still care about sourcing standards. Skews toward busy households and food enthusiasts willing to pay for premium proteins if the offer feels like a smart, time-limited win.
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