How to create effective ads for food products?

The best-performing food ads use appetizing images with vivid colors, product close-ups and real consumption contexts. Mimero's food templates capture these patterns from the most loved brands.

Are there templates for seasonal food campaigns?

Yes, our templates include layouts ideal for seasonal promotions, new product launches and limited-time offers. You can adapt them to any occasion with Mimero's AI.

How many food & beverage templates does Mimero have?

Mimero has hundreds of curated templates specifically for the food & beverage sector, selected from the world's top brands and updated weekly.

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Can I use a template in different formats?

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Square split-screen ad with cream and hot-pink halves, two soup bowls, 0g vs up to 18g collagen text, and bone broth carton with CTA.

Bone Broth Before vs After Collagen Ad Template - Square

1:1Food & BeverageConsiderationSolution Aware

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Free — No credit card required

About This Template

This square food & beverage ad template is built to sell packaged bone broth by making a fast, visual comparison: the same bowl of soup shown in a split-screen “without vs with bone broth” setup. The left side uses a clean cream background and the right side uses an energetic hot‑pink panel with subtle circular line graphics, creating a high-contrast A/B test feel that instantly communicates “upgrade.” Bold, uppercase typography delivers the punchline headline (“Same dish. More collagen.”), while the numeric callouts (0g vs up to 18g collagen) anchor the claim in a simple, scannable metric. A small carton product shot sits near the center-bottom for brand recall without interrupting the food imagery. Designed for MOF consideration and solution-aware audiences, it leverages health-focus and curiosity triggers: viewers already care about protein/collagen and want the easiest way to add it to everyday meals. Brands can customize by swapping soup imagery, updating grams/benefits, changing the accent color, and replacing the CTA to match retail or DTC goals.

When to Use This Template

1Ideal for bone broth brands competing against regular stock/broth—this split comparison makes the added collagen benefit instantly obvious.
2Perfect for “upgrade your recipe” campaigns where you want to show the same dish outcome with a stronger nutritional payoff.
3Great for retargeting warm audiences who already know bone broth, using the 0g vs 18g metric to push consideration toward purchase.
4Works well for DTC product page ads: the centered packshot and bold CTA bar guide viewers from claim to action quickly.

Marketing Strategy

This creative works because it turns a functional benefit into a simple visual A/B test: same dish, different outcome. The split-screen comparison activates curiosity (“what changes?”) while the explicit nutrition metric (0g vs up to 18g collagen) satisfies health-focused shoppers who want measurable proof. It’s positioned for MOF consideration and a solution-aware audience—people already believe in bone broth but are choosing between options or deciding if it’s worth the price. By keeping the bowl imagery identical, the template reduces perceived effort (“no recipe change”) and frames bone broth as an easy upgrade. The bold contrasting backgrounds and oversized headline improve thumb-stop and comprehension in feed, while the prominent CTA bar converts intent into action.

ConsiderationSolution AwareMeal IngredientSoup BrothPackaged DrinkHealth FocusBefore After ComparisonCuriosity

Best For

Health-focused home cooks and wellness shoppers who already understand bone broth and want an easy way to add collagen/protein to everyday meals. Skews toward adults 25–45 who read labels, respond to clear nutrition numbers, and are willing to pay more for functional ingredients.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the two bowls with the exact same recipe photo styled identically—consistency is what makes the comparison believable.
✓Swap the collagen callouts (0g / up to Xg) with your verified nutrition numbers and keep them large in the lower corners for fast scanning.
✓Match the right-side accent panel to your brand color, but preserve high contrast against the left neutral background to maintain the A/B effect.
✓Move the carton slightly upward if your pack has key claims; the center-bottom placement is ideal for recognition without competing with the headline.
✓If you sell multiple flavors, duplicate the layout and change only the packshot + a small flavor label to create a cohesive carousel set.

Use this template

Free — No credit card required