
This 9:16 Story template is built for a ready-to-drink meal replacement/protein shake, using a stark black background and bold white typography to stop the scroll instantly. The headline uses a provoc...
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This 9:16 Story template is built for a ready-to-drink meal replacement/protein shake, using a stark black background and bold white typography to stop the scroll instantly. The headline uses a provocative, curiosity-led hook (“What the f*** is…?”) that fits top-of-funnel awareness and invites uninformed viewers to learn what the product is. Two bottle packshots sit on the left for immediate product recognition, while the right side turns key benefits into a clean, stacked data panel: “35g protein,” “26 vitamins + minerals,” and “400 calories.” A circular price badge (“From £3.16 per meal”) anchors the value trigger and makes the offer feel tangible. The high-contrast, minimalist layout reads fast on mobile and signals a premium, performance nutrition positioning. Brands can easily swap flavors, adjust macros, and replace the price badge for regional markets, while keeping the same information hierarchy that makes the message credible and instantly comparable against other RTD options.
This template works because it combines curiosity with instant clarity. The provocative question hook is a classic TOF attention device for an unaware audience: it interrupts pattern, invites a mental “I should know this,” and earns the next second of attention. Immediately after the hook, the design delivers hard proof in a simple comparison-friendly format—protein, micronutrients, and calories—reducing cognitive load and building credibility without long copy. The price-per-meal badge activates the value trigger, reframing the product from “a drink” to “a complete meal cost,” which helps overcome initial skepticism. High-contrast black-and-white styling signals performance and premium nutrition, while the tight hierarchy (headline → price → macros → product) follows best practices for mobile scannability in Story placements.
Designed for busy, health-conscious adults who want a quick, measurable meal option—students, commuters, and gym-goers comparing protein, calories, and cost per meal. It suits shoppers who make decisions from clear numbers and want a no-fuss, grab-and-go alternative to cooking or takeout.
Free — No credit card required