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Vertical ad with “BLACK FRIDAY SALE,” three stacked compression tanks, arrowed feature text, and a “78% OFF” red badge on light blue.

Men’s Shapewear Black Friday Sale Ad Template - Story

9:16FashionDecisionProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built to sell men’s compression tank tops/shapewear during Black Friday with a decisive, deal-led message. The design uses a pale icy-blue background with a huge, condensed black headline (“BLACK FRIDAY SALE”) that dominates the top third, instantly stopping the scroll. On the left, three stacked product shots (white, gray, black tanks) communicate a bundle/variant offer at a glance. On the right, four benefit callouts with arrow pointers create a clear feature-to-product map—ideal for product-aware shoppers who just need final reassurance (fit, coverage, discretion) before purchasing. A circular “78% OFF” badge in soft red adds high-contrast urgency without cluttering the page. This creative works at bottom-of-funnel because it pairs a seasonal trigger (Black Friday) with specific, confidence-related outcomes, reducing perceived risk. Brands can swap the percentage, adjust the color badge to match their palette, and replace the benefit lines with their unique differentiators (fabric tech, sizing, free returns) while keeping the strong hierarchy intact.

When to Use This Template

1Black Friday or Cyber Week promos for men’s shapewear, where the oversized headline and big discount badge deliver instant deal clarity.
2Bundle/variant ads (3-pack or color options) because the stacked tanks visually communicate “more value” without extra copy.
3Retargeting warm audiences who viewed the product page—feature callouts act as quick objections handling before purchase.
4Mobile-first prospecting for body-smoothing basics, using the arrows to highlight benefits without needing a model photo.

Marketing Strategy

This template is optimized for bottom-of-funnel, product-aware audiences: it assumes the viewer already understands what men’s shapewear is and focuses on decision drivers. The Black Friday headline and the large “78% OFF” badge activate the value/urgency trigger, pushing immediate action and reducing procrastination. The right-side bullet benefits with arrows function as rapid objection handling—visibility under clothes, longer cut, and bulge smoothing—so shoppers can verify fit and discretion at a glance. Showing three color variants stacked reinforces perceived value (bundle mindset) and reduces choice friction by presenting the options together. The clean, high-contrast typography and spacious background make the offer legible on mobile, a best practice for Story placements where attention is brief and clarity wins conversions.

DecisionProduct AwareMens ShapewearCompression Tank TopApparel BundleDiscount SaleSeasonal EventValue & Savings

Best For

Designed for men who want a smoother torso silhouette under everyday outfits and are actively deal-hunting during Black Friday. It fits product-aware shoppers who understand shapewear and need clear reasons (coverage, invisibility, fit) plus a compelling discount to buy now.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the four callouts with your top objections (e.g., “breathable mesh,” “no-roll hem,” “free size exchange”)—keep the arrow pointers to preserve the feature-to-product link.
✓Swap the “78% OFF” circle color to your brand accent, but maintain strong contrast against the pale background so the discount remains the second focal point after the headline.
✓If selling a 2-pack/3-pack, add a short line under the headline (e.g., “Bundle & Save”)—place it centered to match the current typographic hierarchy.
✓Use real variant colors that match your SKU lineup; the stacked presentation works best with 3 distinct shades for quick scanning.
✓Leave generous whitespace at the bottom for platform UI and add a small logo lockup there if needed—this template already keeps the offer area uncluttered.

Use this template

Free — No credit card required