
This 9:16 Story template is built for promoting seamless shapewear briefs with a “new shades” drop. The design uses a warm nude gradient background that instantly cues skin-tone matching, while the la...
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This 9:16 Story template is built for promoting seamless shapewear briefs with a “new shades” drop. The design uses a warm nude gradient background that instantly cues skin-tone matching, while the large, rounded serif headline (“Say Hello to New Colours”) creates a friendly, fashion-forward first impression. A centered model product view inside a soft rounded frame acts as the hero visual, supported by two color selectors (Warm Beige, Deep Mocha) and small product renders that clarify the variants at a glance. Strategically, this is a top-of-funnel awareness creative: it leans on curiosity (“new colours”) and aspiration (smooth silhouette) rather than price or heavy feature lists. The clean spacing and high contrast keep the message readable on mobile, making it ideal for quick swipe-through environments. Brands can easily customize by swapping the model image for different body types, adding a subtle logo lockup, updating the shade names, or expanding to 3–5 options while keeping the same selector UI for a cohesive, premium feel.
This template works because it sells the idea of “finding your shade” without forcing technical explanations. The warm nude palette primes the viewer to think about skin-tone compatibility, while the clear two-option selector creates an easy, low-effort decision path (curiosity + simplicity). In a top-of-funnel, unaware context, “New Colours” is an approachable hook: it invites exploration even from people who weren’t actively shopping for shapewear. The central framed model shot provides aspirational proof of a smooth, clean look, and the small product renders remove ambiguity about what’s being sold. Overall, it follows mobile best practices—one dominant message, strong hierarchy, and variant clarity—so users can understand the offer in under a second and tap to discover the full range.
Women who buy everyday lingerie and shapewear online and care about an invisible look under clothing. Especially shoppers who struggle to find a nude shade that matches their skin tone and respond well to clean, premium visuals over aggressive discounts.
Free — No credit card required