Which ads perform best for fashion brands?

The most effective fashion ads use lifestyle imagery, social proof and limited offers. Our templates are selected from brands spending millions in advertising.

How many fashion templates does Mimero have?

Mimero has hundreds of curated templates specifically for the fashion sector, selected from the world's top brands and updated weekly.

How can I customize fashion templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with two poolside lifestyle photos, ivory center band, bold headline “CANDLELIGHT YELLOW” and small outfit list.

Athleisure New Drop Lifestyle Ad Template - Story

9:16FashionAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for an athleisure “new drop” announcement with an editorial, resort-at-home feel. The design uses two stacked lifestyle photos: a model in a soft, ribbed knit set by a pool, then a second relaxed pose on a wooden deck. A wide ivory band through the center carries the brand lockup and the collection headline “CANDLELIGHT YELLOW,” creating a clean break between scenes and giving the campaign a premium look. Typography is minimalist and fashion-forward: a bold uppercase headline, spaced-out side words (“New” and “Drop”), and a small product line list for quick scanning. The strategy is top-of-funnel awareness, driven by aspiration and aesthetic appeal rather than discounts. The warm sunlight, neutral palette, and serene setting signal elevated comfort and seasonal freshness—ideal for shoppers who buy based on vibe and styling. Customize it by swapping photos with your own outdoor lifestyle shoot, replacing the colorway name with your collection theme, and editing the bottom item callouts to match key SKUs.

When to Use This Template

1Announcing a seasonal colorway drop for athleisure or loungewear, using the large centered headline to make the collection name memorable.
2Showcasing a full styled outfit (top, bottom, shoes) when you want viewers to understand the look in one glance via the small SKU line.
3Brand-building campaigns for premium activewear where mood and setting (poolside, golden hour) do most of the persuasion.
4Pinterest-first lookbook pins repurposed to Stories, thanks to the editorial stacked-photo layout and neutral palette.

Marketing Strategy

This template works because it sells the feeling before the product: warm golden-hour lighting, a calm poolside setting, and a minimal editorial layout trigger aspiration and aesthetic appeal. For an unaware audience at the top of funnel, the creative avoids technical claims and instead introduces the collection through a memorable colorway name centered in a clean ivory band—high contrast that stops the scroll while still feeling premium. The stacked images create a mini-lookbook effect, showing both a standing “fit check” and a relaxed pose, which signals comfort and versatility. The small SKU line adds just enough clarity for interested viewers without turning the design into a catalog, aligning with best practices for fashion awareness ads: mood first, details second, and a soft “discover” CTA to move people into consideration.

AwarenessUnawareAthleisure WearOutdoor LifestyleSeasonal CollectionAspirationAesthetic AppealNovelty

Best For

Designed for style-driven activewear shoppers who follow drops, capsule collections, and influencer-led aesthetics. It fits women 18–35 who buy athleisure as everyday fashion and respond to premium visuals more than promotional price cues.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “CANDLELIGHT YELLOW” with your capsule name or hero colorway; keep it 1–2 words to preserve the bold, editorial impact.
✓Swap the top photo for a full-body styling shot and the bottom for a close, relaxed pose—this template is strongest when it contrasts ‘structure’ vs ‘comfort.’
✓Edit the small outfit line to feature 2–3 hero SKUs (Top/Bottom/Shoe) and use consistent naming so it reads like a curated look, not a product list.
✓Match the center band color to your brand neutrals (ivory, sand, stone); the calm background is key to the premium feel—avoid loud gradients.
✓If your brand isn’t minimal, add a small badge near the headline (e.g., “Limited Capsule”) but keep it monochrome to fit the fashion editorial style.

Use this template

Free — No credit card required