
This 9:16 Story template is built for an athleisure “new drop” announcement with an editorial, resort-at-home feel. The design uses two stacked lifestyle photos: a model in a soft, ribbed knit set by ...
Free — No credit card required
This 9:16 Story template is built for an athleisure “new drop” announcement with an editorial, resort-at-home feel. The design uses two stacked lifestyle photos: a model in a soft, ribbed knit set by a pool, then a second relaxed pose on a wooden deck. A wide ivory band through the center carries the brand lockup and the collection headline “CANDLELIGHT YELLOW,” creating a clean break between scenes and giving the campaign a premium look. Typography is minimalist and fashion-forward: a bold uppercase headline, spaced-out side words (“New” and “Drop”), and a small product line list for quick scanning. The strategy is top-of-funnel awareness, driven by aspiration and aesthetic appeal rather than discounts. The warm sunlight, neutral palette, and serene setting signal elevated comfort and seasonal freshness—ideal for shoppers who buy based on vibe and styling. Customize it by swapping photos with your own outdoor lifestyle shoot, replacing the colorway name with your collection theme, and editing the bottom item callouts to match key SKUs.
This template works because it sells the feeling before the product: warm golden-hour lighting, a calm poolside setting, and a minimal editorial layout trigger aspiration and aesthetic appeal. For an unaware audience at the top of funnel, the creative avoids technical claims and instead introduces the collection through a memorable colorway name centered in a clean ivory band—high contrast that stops the scroll while still feeling premium. The stacked images create a mini-lookbook effect, showing both a standing “fit check” and a relaxed pose, which signals comfort and versatility. The small SKU line adds just enough clarity for interested viewers without turning the design into a catalog, aligning with best practices for fashion awareness ads: mood first, details second, and a soft “discover” CTA to move people into consideration.
Designed for style-driven activewear shoppers who follow drops, capsule collections, and influencer-led aesthetics. It fits women 18–35 who buy athleisure as everyday fashion and respond to premium visuals more than promotional price cues.
Free — No credit card required