Which ads perform best for fashion brands?

The most effective fashion ads use lifestyle imagery, social proof and limited offers. Our templates are selected from brands spending millions in advertising.

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Mimero has hundreds of curated templates specifically for the fashion sector, selected from the world's top brands and updated weekly.

How can I customize fashion templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with pregnant model in sage jumpsuit, beige banner reading “AVAILABLE IN 12 COLORS,” and three circular color variants below

Maternity Jumpsuit Color Options Ad Template - Story

9:16FashionAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell a casual maternity jumpsuit by spotlighting comfort and choice. The top two-thirds is a clean, full-bleed lifestyle photo of a smiling pregnant model in a soft sage-green romper layered over a white tank, instantly communicating fit and bump-friendly ease. A wide light-beige band creates a clear messaging zone with the headline “AVAILABLE IN 12 COLORS,” using bold, all-caps sans serif type for fast mobile scanning. Along the bottom, three circular thumbnails show alternate colorways from the back view, functioning like a mini color selector and reinforcing variety without clutter. Strategically, the creative sits in top-of-funnel awareness: it targets viewers who haven’t decided on a specific brand yet, using aspiration (happy, confident mom-to-be), comfort (relaxed fabric and pockets), and variety (12 colors) to reduce friction. Brands can customize by swapping the model image, updating the color-count claim, adding price/discount badges, or inserting a subtle logo and CTA in the beige band while keeping the clean, premium retail feel.

When to Use This Template

1Perfect for announcing a maternity loungewear drop: the large hero photo sells comfort while the color thumbnails show the collection breadth at a glance.
2Ideal for retargeting shoppers who viewed a product page but didn’t pick a shade—this layout makes the “12 colors” decision feel easy and low-risk.
3Great for seasonal color pushes (spring sage, autumn neutrals): swap the main jumpsuit color and update the three circles to match the campaign palette.
4Strong for marketplace-style ads where you need to show variants without adding a busy grid—three circles keep the design clean and premium.

Marketing Strategy

This template works because it combines aspiration, comfort, and variety into a single, instantly scannable Story. The smiling maternity lifestyle image creates an emotional cue (“I’ll feel good in this”), which is crucial for an unaware, top-of-funnel audience that isn’t yet comparing specs. The bold, centered “AVAILABLE IN 12 COLORS” line removes a common purchase blocker—finding the right shade—and reframes the product as flexible and easy to personalize. The three circular thumbnails act as fast visual proof of assortment without overwhelming the screen, following mobile best practices: one hero, one message, a small set of options. Overall, it’s optimized for quick attention and low cognitive load, making it ideal for awareness ads that drive taps to view the full color range and product details.

AwarenessUnawareWomen ApparelMaternity WearCasual ComfortAspirationComfortVariety

Best For

Designed for pregnant shoppers and new moms seeking comfortable, bump-friendly outfits that still look put-together. It appeals to women who browse Instagram Stories for easy outfit inspiration, compare colors before purchasing, and prefer practical details like pockets and layered styling.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the beige banner headline with your value hook (e.g., “Soft Stretch Fabric” or “Bump-Friendly Fit”) while keeping the all-caps style for fast Story readability.
✓Swap the three circular thumbnails to your top-selling shades; keep them as back-view shots to emphasize strap fit and coverage consistency across colors.
✓Add a small badge near the banner edge like “Pockets” or “S–XXL” to reinforce practicality without turning the design text-heavy.
✓Match the hero jumpsuit color to your campaign palette (sage, dusty blue, plum) and keep the background neutral so the fabric tone stays the focal point.
✓If you run a promo, place a compact price/discount tag in the beige band’s right side to avoid covering the model’s bump area.

Use this template

Free — No credit card required