
This 9:16 Story template is built for promoting an athleisure set—specifically a hoodie and joggers—using a clean, minimalist fashion editorial look. A full-height male model in a light grey tracksuit...
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This 9:16 Story template is built for promoting an athleisure set—specifically a hoodie and joggers—using a clean, minimalist fashion editorial look. A full-height male model in a light grey tracksuit anchors the left side, photographed against a textured concrete wall that instantly signals modern streetwear and everyday comfort. On the right, a bold product name headline (“The Milan”) is paired with concise feature callouts separated by thin divider lines—“Oversized Fit,” “Thick, Cozy Fabric,” “Buttery Soft,” and “Tailored Look.” The bottom-right “Available in” color swatches make colorway choice feel effortless without adding clutter. Strategically, this is top-of-funnel awareness for an audience that may not be actively shopping yet: it sells the feeling (comfort + elevated style) and reduces friction by highlighting key benefits at a glance. The restrained palette and generous negative space feel premium and trustworthy. Brands can customize by swapping the hero photo, renaming the collection, adjusting the feature list to match fabric/fit claims, and replacing swatch colors with real variants for immediate relevance.
This template converts unaware, top-of-funnel viewers by pairing aspiration with clarity. The editorial lifestyle photo makes the outfit feel like an easy upgrade to everyday style, while the minimalist layout signals premium quality and reduces skepticism. Instead of pushing price or discounts, the right-side bullet benefits translate “why it’s better” into fast, scannable reasons—comfort (cozy fabric, buttery soft) plus fit (oversized yet tailored). That combination hits two core psychological triggers in athleisure: comfort-seeking and identity signaling (looking put-together without trying). The color swatches add choice visibility and nudge consideration without clutter. Overall, it follows best practices for Stories: strong hero image, clear hierarchy, and short claim-led copy that can be understood in a quick glance.
Designed for fashion and athleisure shoppers who want elevated basics—people who care about comfort but still want a clean, tailored streetwear look. It fits brands targeting men and unisex audiences who browse Stories for new drops and prefer neutral palettes, quality fabrics, and fit-forward silhouettes.
Free — No credit card required