Which ads perform best for fashion brands?

The most effective fashion ads use lifestyle imagery, social proof and limited offers. Our templates are selected from brands spending millions in advertising.

How many fashion templates does Mimero have?

Mimero has hundreds of curated templates specifically for the fashion sector, selected from the world's top brands and updated weekly.

How can I customize fashion templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical ad with male model in light grey hoodie and joggers, concrete wall background, right-side feature list and color swatches

Hoodie & Joggers Comfort-First Ad Template - Story

9:16FashionAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting an athleisure set—specifically a hoodie and joggers—using a clean, minimalist fashion editorial look. A full-height male model in a light grey tracksuit anchors the left side, photographed against a textured concrete wall that instantly signals modern streetwear and everyday comfort. On the right, a bold product name headline (“The Milan”) is paired with concise feature callouts separated by thin divider lines—“Oversized Fit,” “Thick, Cozy Fabric,” “Buttery Soft,” and “Tailored Look.” The bottom-right “Available in” color swatches make colorway choice feel effortless without adding clutter. Strategically, this is top-of-funnel awareness for an audience that may not be actively shopping yet: it sells the feeling (comfort + elevated style) and reduces friction by highlighting key benefits at a glance. The restrained palette and generous negative space feel premium and trustworthy. Brands can customize by swapping the hero photo, renaming the collection, adjusting the feature list to match fabric/fit claims, and replacing swatch colors with real variants for immediate relevance.

When to Use This Template

1Ideal for announcing a new athleisure drop, where the large product name and “New In” label create instant launch context.
2Perfect for highlighting comfort-focused features (softness, cozy fabric) with quick scan lines—great for cold-season collections.
3Works well for showcasing a signature fit (oversized + tailored) when you have a strong hero photo that communicates silhouette.
4Strong for colorway promotion: the bottom swatches let shoppers infer options without needing a price or long caption.
5Useful for minimalist brands that want a premium look without heavy graphics—just product, claims, and clean typography.

Marketing Strategy

This template converts unaware, top-of-funnel viewers by pairing aspiration with clarity. The editorial lifestyle photo makes the outfit feel like an easy upgrade to everyday style, while the minimalist layout signals premium quality and reduces skepticism. Instead of pushing price or discounts, the right-side bullet benefits translate “why it’s better” into fast, scannable reasons—comfort (cozy fabric, buttery soft) plus fit (oversized yet tailored). That combination hits two core psychological triggers in athleisure: comfort-seeking and identity signaling (looking put-together without trying). The color swatches add choice visibility and nudge consideration without clutter. Overall, it follows best practices for Stories: strong hero image, clear hierarchy, and short claim-led copy that can be understood in a quick glance.

AwarenessUnawareAthleisureLoungewearStreetwear StyleAspirationComfortMinimalist Aesthetic

Best For

Designed for fashion and athleisure shoppers who want elevated basics—people who care about comfort but still want a clean, tailored streetwear look. It fits brands targeting men and unisex audiences who browse Stories for new drops and prefer neutral palettes, quality fabrics, and fit-forward silhouettes.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “The Milan” with your collection name in a bold sans serif and keep it oversized—this headline scale is the template’s main attention hook.
✓Edit the four feature lines to match your real fabric/fit claims (e.g., GSM weight, brushed fleece, tapered leg) while keeping each line under 3–4 words for scanability.
✓Swap the concrete backdrop for your brand’s signature setting (studio seamless, gym locker, street corner) but keep a low-texture background so white type stays readable.
✓Update the bottom swatches to your actual colorways; limit to 3–5 dots to preserve the minimalist premium feel.
✓If you add a logo, place it above “New In” in small size—this area is visually quiet and won’t compete with the model.

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Free — No credit card required