
This 9:16 Story template is built for a bottled supplement or “wellness shot” positioned around liver support. The creative uses a bold split-screen comparison: a bright cyan left side labeled “Health...
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This 9:16 Story template is built for a bottled supplement or “wellness shot” positioned around liver support. The creative uses a bold split-screen comparison: a bright cyan left side labeled “Healthy liver” with a green check, versus a hot magenta/red right side labeled “Unhealthy liver” with a red X. At the top, a large all-caps question (“Does your liver function properly?”) grabs attention instantly and frames the problem before the product is even evaluated. Two matching bottle renders reinforce the contrast, while a tilted yellow badge at the bottom delivers a clear promo hook (“today at 40% off!”). This combination leverages fear-avoidance and curiosity (Am I at risk?) while offering a simple, immediate next step—ideal for TOF awareness and an “unaware” audience. Brands can easily swap the bottle mockup, adjust the liver illustrations to match claims, and recolor the background halves to fit brand palettes without losing the high-contrast, scannable structure that performs well in Stories and other vertical placements.
This template works because it makes an abstract health concern instantly visual. The split-screen “healthy vs unhealthy” liver illustration creates a rapid diagnostic-style moment that triggers curiosity and mild fear-avoidance: viewers quickly ask themselves which side they’re on. That’s especially effective at TOF awareness for an “unaware” audience, because it doesn’t require prior knowledge of the product—only recognition of a risk. The high-contrast colors and oversized question headline optimize for one-second comprehension in Stories. By placing the product directly beneath each outcome, the creative implies a simple choice and primes the viewer for action. The tilted “40% off” badge adds a concrete incentive that turns attention into clicks, following best practice: problem framing first, offer second, with clear visual hierarchy.
Adults 25–55 who follow wellness and supplement content and worry about the impact of diet, alcohol, or stress on liver function. They respond to clear visual proof, simple comparisons, and a strong discount that lowers the barrier to trying a new daily shot.
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