
Designed for mushroom-blend gummy supplements, this 9:16 Story template uses a bold contrarian hook—“This Is Not ADDERALL”—to stop thumb-scroll at top-of-funnel awareness. The layout features a dreamy...
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Designed for mushroom-blend gummy supplements, this 9:16 Story template uses a bold contrarian hook—“This Is Not ADDERALL”—to stop thumb-scroll at top-of-funnel awareness. The layout features a dreamy sky-and-cloud gradient background with a large pale-yellow serif headline, creating high contrast and instant readability. A glossy, 3D purple gummy bear sits center stage as the hero product visual, while three clean ingredient callouts (Lion’s Mane, Cordyceps, Reishi) appear in circular badges connected by thin leader lines. Each callout pairs an ingredient image with a benefit line (focus/memory, sustained energy, stress reduction), making the value proposition easy to scan for an unaware audience. This approach works because it sparks curiosity, frames a “natural alternative” narrative, and reduces perceived risk by explaining what’s inside. Brands can customize by swapping the gummy render for their own shape/color, replacing ingredient photos and benefit claims, and adjusting the headline to match compliant positioning. The airy background keeps the design light and wellness-coded, ideal for daily routine messaging and supplement discovery campaigns.
This template wins attention with a contrarian headline that creates an immediate pattern break and curiosity (“If it’s not Adderall, what is it?”). That’s ideal for top-of-funnel, unaware audiences who aren’t actively shopping for a mushroom supplement yet. The central glossy gummy bear acts as a clear product cue, while the three ingredient badges function as instant “micro-proof,” translating unfamiliar functional mushrooms into simple outcomes (focus/memory, all-day energy, calmer mood). The airy sky background and soft palette keep the message wellness-coded rather than pharmaceutical, helping reduce perceived risk and increasing openness to learn more. Structurally, the callout lines guide the eye and improve comprehension on small screens—an important best practice for Story placements.
Health-conscious adults who want better focus, memory, and steady energy without relying on traditional stimulants. They respond to science-adjacent ingredient names and quick, scannable explanations, and are likely to purchase via mobile after a simple education-first message.
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