What ad formats work best for supplements?

Static ads in 1:1 and 9:16 formats perform best for supplements, especially on Facebook and Instagram. Mimero templates cover all these formats.

How to create supplement ads that convert?

The best supplement ads combine social proof, clear benefits and urgency. Our templates are based on ads that generated millions of impressions.

How many supplements templates does Mimero have?

Mimero has hundreds of curated templates specifically for the supplements sector, selected from the world's top brands and updated weekly.

How can I customize supplements templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Dark Story ad with large “40 g protein” headline, italic subline, two stat badges, and a tall glass of chocolate shake

High-Protein Meal Drink Curiosity Hook Ad Template - Story

9:16SupplementsAwarenessUnaware

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About This Template

This Story-format template is built to sell a high‑protein nutrition drink/meal replacement with a bold curiosity hook. A matte black background and oversized white headline (“40 g protein”) create instant thumb-stopping contrast, while the italic subline (“but it’s not a protein shake”) reframes expectations and invites a second glance. The product is represented through a large, realistic glass filled with a chocolate-brown shake texture, communicating flavor and satiety without clutter. Two floating stat badges (“173 science-backed health benefits” and “26 vitamins & minerals”) add credibility and performance framing—ideal for top-of-funnel audiences who aren’t actively shopping yet but respond to quantified benefits. The typography is clean and editorial, making the design feel premium and science-led rather than “gym bro.” Brands can customize by swapping the hero macro claim (protein grams, calories, fiber), replacing the badges with their own proof points, and adding a clear CTA button near the lower third. It’s especially effective for supplement brands targeting busy professionals and fitness-minded consumers who want meal simplicity with strong nutrition.

When to Use This Template

1Ideal for top-of-funnel prospecting ads where the oversized protein claim stops the scroll and the twist line drives curiosity clicks.
2Great for launching a “Black Edition”/premium formula, since the dark, editorial look signals performance and quality without shouting discounts.
3Perfect for highlighting scientific proof points—swap the two badges with clinical results, ingredient counts, or “complete meal” macros to build trust fast.
4Strong for retargeting viewers who watched nutrition content: keep the glass hero image and add a small CTA/offer line at the bottom to convert.

Marketing Strategy

This creative works because it combines curiosity with concrete performance proof. The oversized “40 g protein” headline is an immediate, easily processed benefit that catches unaware scrollers, while the contradiction (“but it’s not a protein shake”) creates an open loop that encourages the viewer to read on. The two numeric badges add authority and reduce skepticism by anchoring the promise in measurable, science-led claims—ideal for TOF awareness where trust is the main barrier. The dark, premium aesthetic also signals seriousness and quality, aligning with supplement buyers who prefer evidence over hype. Minimal distractions keep attention on one core message and one product cue, improving recall and click intent.

AwarenessUnawareNutrition DrinkHigh ProteinMeal ReplacementCuriosityHealth FocusPerformance

Best For

Designed for health-conscious, performance-oriented adults who want an easy, nutritionally complete option—often busy professionals, gym-goers, or people replacing a meal on the go. They are persuaded by numbers (grams, vitamins, evidence) and prefer premium, science-forward branding over hype.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the oversized macro claim as the hero (e.g., “30g protein”, “500 kcal”, “10g fiber”)—this template is built around a single, instant-to-grasp number.
✓Replace the two side badges with your strongest proof points; match the short two-line structure so they stay readable on small screens.
✓Swap the shake color to your flavor (vanilla/beige, berry/pink) but maintain the dark background for premium contrast and legibility.
✓Add a compact CTA pill at the bottom (e.g., “See ingredients”) without adding extra paragraphs—clean spacing is part of the credibility.
✓If your brand is not “Black Edition,” rename the subheadline line under the hook to your product variant (e.g., “Complete Meal Formula”) to clarify the twist.

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Free — No credit card required