
This 9:16 Story template promotes a daily powder supplement positioned as a “new me” upgrade. The layout is a dramatic before/after split: the left side uses a dark, moody photo of coffee being poured...
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This 9:16 Story template promotes a daily powder supplement positioned as a “new me” upgrade. The layout is a dramatic before/after split: the left side uses a dark, moody photo of coffee being poured into a toilet with the bold headline “OLD ME,” plus stacked pain-point buttons (“brain fog,” “crash,” “anxiety,” “coffee”). The right side flips to a bright pink gradient with the headline “NEW ME,” a centered stand-up pouch product shot, a green “100% money-back guarantee” badge, and benefit checkmarks (“focus,” “energy,” “calm”). A top ribbon adds credibility with “100,000+ units sold.” Strategically, it’s TOF awareness for an unaware audience: the shocking visual creates pattern interrupt and problem recognition, while aspiration and transformation are reinforced through contrast, social proof, and a risk-reversal badge. Brands can customize by swapping the pouch, updating the benefits list, and replacing “units sold” with verified metrics while keeping the high-contrast split for instant comprehension.
This creative wins on TOF awareness because it manufactures instant contrast: the dark “OLD ME” side dramatizes the daily coffee cycle and labels the pains (brain fog, crash, anxiety), helping an unaware viewer self-identify in seconds. The bright “NEW ME” side delivers aspiration and clarity with a simple benefit checklist (focus, energy, calm) and a centered packshot for easy brand recall. Social proof (“100,000+ units sold”) reduces skepticism, while the bold money-back badge provides risk reversal—critical when prospects don’t yet understand the category. The split-screen structure follows best practices for mobile: one core message per side, high readability, and visual hierarchy that guides the eye from headline to proof to product.
Designed for busy students and professionals who rely on coffee but feel the downside—crashes, anxiety, and brain fog. They want a simple daily routine upgrade that promises clearer focus and steady energy, and they respond well to social proof and a money-back guarantee before committing.
Free — No credit card required