
This Story-format template is designed for a modern probiotic/prebiotic supplement drink and uses a clear “Old Me vs New Me” comparison to reposition the category from boring capsules to a lifestyle-f...
Free — No credit card required
This Story-format template is designed for a modern probiotic/prebiotic supplement drink and uses a clear “Old Me vs New Me” comparison to reposition the category from boring capsules to a lifestyle-friendly daily ritual. The layout is a crisp vertical split-screen: a muted light-gray left column labeled “OLD ME” with a capsule bottle, and a vibrant pink right column labeled “NEW ME” featuring a hand holding an iced pink drink with a striped straw and a circular “NEW” badge. Below, four stacked claim rows contrast basic benefits (“may support gut health”) with upgraded outcomes (“supports gut health, stress & mood”), emphasizing clinically studied ingredients, a 2-in-1 prebiotic + probiotic formula, and a refreshing taste. The typographic system is clean, bold, and scannable—ideal for fast thumb-stopping comprehension. Psychologically, it leverages novelty, aspiration, and curiosity at mid-funnel consideration: viewers already know probiotics, and the template provides reasons to switch. Brands can easily swap the product image, colorway, benefit bullets, and add a logo/CTA to match positioning from wellness to premium science-backed.
The template wins attention with a stark side-by-side contrast: dull capsules versus a bright, refreshing drink. That visual polarity taps novelty and curiosity, while the “Old Me/New Me” framing adds aspiration—inviting viewers to upgrade their routine. For a solution-aware audience in mid-funnel consideration, the stacked bullets act like a quick comparison table: broader benefits (gut, stress, mood), clinically studied ingredients/doses, and a 2-in-1 prebiotic + probiotic formula. This structure reduces cognitive load and provides concrete reasons to switch, a best practice for supplements where differentiation is often unclear. The badge reinforces the “new” positioning and signals innovation without needing long copy.
Health-conscious adults who already know probiotics but feel capsules are inconvenient or uninspiring. They are interested in gut health with adjacent benefits like mood and stress support, and they respond to clear feature comparisons and science-backed cues when considering a switch to a premium drinkable option.
Free — No credit card required