
This 9:16 Story ad template is built for a women’s wellness supplement positioned as stress support around the PMS/PMDD conversation. The design uses a clean, airy light-blue background with two tilte...
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This 9:16 Story ad template is built for a women’s wellness supplement positioned as stress support around the PMS/PMDD conversation. The design uses a clean, airy light-blue background with two tilted capsule bottles as the hero product shot, creating instant product recognition and a clinical-yet-friendly feel. A large circular brand mark sits in the top-right, while the upper-left features a prominent star rating (4.9/5) and review count—clear social proof that reduces first-touch skepticism in a top-of-funnel awareness campaign. The bottom third switches to a high-contrast black panel with a bold headline in white and yellow highlights, guiding the eye and making the key terms stand out for fast mobile scanning. This structure works well for solution-aware audiences who suspect “it’s more than PMS” and want reassurance before clicking. Customize by swapping the headline to match your symptom angle, replacing the rating with your verified review data, and adjusting the yellow accent to your brand color while keeping the black CTA zone for readability.
This creative combines two high-performing TOF triggers: trust and relief. The prominent 4.9/5 rating plus large review count acts as instant social proof, lowering perceived risk for a supplement category where skepticism is common. The clean, light-blue product scene signals safety and professionalism, while the bottom black band creates strong contrast for fast thumb-stopping readability. The headline frames a specific, self-identifying problem (“maybe it’s more than PMS”), which matches a solution-aware audience: they already suspect a need and are looking for credible options. By highlighting key terms in yellow, the template guides scanning behavior and reinforces the diagnostic-style angle without overwhelming with text. Overall, it follows best practices for Stories: clear hierarchy, single product focus, and a trust-first message that encourages a ‘learn more’ click.
Women aged roughly 20–45 who experience recurring premenstrual mood/stress symptoms and are actively searching for non-prescription support options. They respond to credible signals—ratings, review volume, clean packaging—and prefer clear, respectful language that validates their experience before offering a solution.
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