What ad formats work best for supplements?

Static ads in 1:1 and 9:16 formats perform best for supplements, especially on Facebook and Instagram. Mimero templates cover all these formats.

How to create supplement ads that convert?

The best supplement ads combine social proof, clear benefits and urgency. Our templates are based on ads that generated millions of impressions.

How many supplements templates does Mimero have?

Mimero has hundreds of curated templates specifically for the supplements sector, selected from the world's top brands and updated weekly.

How can I customize supplements templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Split-screen Story ad with yellow “Us Vs Them” banner, supplement pouch on mauve left, competitor cup on blue right, mg comparisons

Mushroom Gummies Us vs Them Ad Template - Story

9:16SupplementsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for dietary supplements—specifically mushroom gummies—using a clear “Us vs Them” comparison to speed up consideration. The layout is a vertical split-screen: a muted mauve panel on the left for your brand pack shot and a pale ice-blue panel on the right for a competitor-style product image. A warm yellow headline strip at the top delivers instant context, while the stacked, bold numerals below (10,000 mg vs 2,000 mg; 0 mg caffeine vs 48 mg) make the value gap skimmable in seconds. Small sparkle icons add a clean, “better choice” cue without clutter. Strategically, this creative leverages value comparison and convenience triggers (“Zero prep needed” vs “Prep every time”), ideal for solution-aware audiences evaluating alternatives in the mid-funnel. It works because it replaces vague wellness claims with concrete, easy-to-verify metrics. Customize by swapping the product photo, adjusting the comparison rows to your real differentiators (dosage, sugar, calories, ingredients), and matching the headline bar and background panels to your brand palette while keeping the split contrast for clarity.

When to Use This Template

1Perfect for a mushroom gummy brand positioning against coffee or energy drinks, with dosage and caffeine rows making the switch feel obvious.
2Ideal for retargeting website visitors who viewed product pages—this side-by-side comparison answers “why you?” in one glance.
3Great for “clean energy” claims when you can substantiate numbers (mg, ingredients), turning skepticism into trust at MOF.
4Useful for highlighting convenience benefits (no prep, on-the-go) for busy professionals and students choosing between formats.

Marketing Strategy

This template works because it turns an abstract promise (“clean energy”) into a fast, numeric comparison—ideal for solution-aware shoppers who are already considering mushroom supplements but need a reason to choose one brand over another. The split-screen format reduces cognitive load: viewers instantly map “left = us” and “right = them,” then scan the bold figures to judge value. By highlighting higher mushroom dosage, zero caffeine, and “zero prep,” it combines value comparison with convenience—two powerful triggers for people replacing coffee or pre-workout. In the mid-funnel, specificity beats hype; the design’s restrained colors and structured typography signal credibility while still being scroll-stopping in a Story placement. Best practice: keep claims measurable and consistent across the three rows so the conclusion feels self-evident, not argued.

ConsiderationSolution AwareDietary SupplementGummy FormatProduct ComparisonConvenienceValue ComparisonClean Energy

Best For

Designed for health-conscious shoppers comparing energy and focus supplements, especially people trying to reduce caffeine without losing performance. It fits busy consumers who value convenience and want quick, numbers-based proof before switching brands.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three comparison rows with your strongest measurable differentiators (e.g., sugar grams, calories, adaptogen blend mg) and keep the same bold-number hierarchy.
✓Use a real competitor benchmark only if compliant; otherwise label the right side as “typical coffee” or “standard energy drink” to preserve the comparison logic.
✓Match the top yellow banner to your brand accent color, but keep high contrast with black text so the headline reads instantly on mobile.
✓Swap the right-side product image to the alternative you’re replacing (coffee cup, pre-workout tub) to make the “prep every time” line feel concrete.
✓Keep the left pack shot slightly larger than the right image to subtly signal category leadership without adding extra copy.

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Free — No credit card required