
This 9:16 Story template is built for a premium dietary supplement—specifically an NMN capsules product—using a clean “Them vs Us” comparison to drive consideration. The design places a dark green cap...
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This 9:16 Story template is built for a premium dietary supplement—specifically an NMN capsules product—using a clean “Them vs Us” comparison to drive consideration. The design places a dark green capsule bottle on the right and a mound of white powder on the left, instantly framing competitors as generic raw ingredient sellers. A concrete-textured, light gray background keeps the look clinical and trustworthy, while the bold white typography and red/green check-and-x icons make the claims scannable in seconds. Strategically, it leans on quality assurance and trust triggers: named expertise (“in-house Yale neuroscientist”), “human clinical studies,” country-of-origin, and value (“affordable 6 month supply”). This aligns with a mid‑funnel, solution‑aware audience that already wants NMN but needs a reason to choose your brand. Customization is straightforward: swap the bottle render, update the left/right bullet lists to match your differentiators, and keep the color-coded icon system to preserve fast readability. Adjust the headline words (“Them/Us”) to “Others/We” or your brand name for stronger recall.
This template converts in consideration because it speaks to a solution‑aware buyer: they already want NMN, but fear low-grade sourcing and unverified claims. The “Them vs Us” structure uses comparison and contrast to simplify evaluation, while the red X/green check system creates instant cognitive fluency—viewers can decide in seconds. Trust triggers are layered intentionally: expert involvement, human clinical studies, and country-of-origin act as credibility anchors, reducing perceived risk. The minimal, clinical visual style (concrete-gray background, clean product shot, restrained palette) supports an authoritative tone and avoids “hypey” supplement aesthetics. As a mid‑funnel asset, it’s strong for retargeting and landing-page clickouts: it pre-qualifies the audience and frames price/value with the “6 month supply” point, improving willingness to pay without needing aggressive discounting.
Health-conscious adults already familiar with longevity supplements and considering NMN, but skeptical about sourcing, testing, and real-world results. They compare brands, read labels, and respond to credible proof points such as clinical studies, expert formulation, and country-of-origin assurances.
Free — No credit card required