What ad formats work best for supplements?

Static ads in 1:1 and 9:16 formats perform best for supplements, especially on Facebook and Instagram. Mimero templates cover all these formats.

How to create supplement ads that convert?

The best supplement ads combine social proof, clear benefits and urgency. Our templates are based on ads that generated millions of impressions.

How many supplements templates does Mimero have?

Mimero has hundreds of curated templates specifically for the supplements sector, selected from the world's top brands and updated weekly.

How can I customize supplements templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Split Story ad: left white “THEM” with grey bottle and cons; right teal gradient “US” with marine collagen bottle and benefits text

Marine Collagen Them vs Us Comparison Ad Template - Story

9:16SupplementsConsiderationSolution Aware

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About This Template

This 9:16 Story template is built for a marine collagen dietary supplement and uses a direct “Them vs Us” comparison to move solution-aware shoppers through mid‑funnel consideration. The layout is a clean vertical split: the left side is minimal white/grey with a muted, generic bottle silhouette and negative statements (e.g., not specially sourced, no added vitamins, inefficient absorption). The right side switches to a vibrant teal-to-green gradient with bold white typography, presenting your brand benefits (wild-fish sourcing, added vitamin C & E, efficient collagen absorption) alongside a detailed product bottle hero shot. The contrast in color and detail creates instant credibility: “them” looks anonymous and weaker, while “us” feels premium, scientific, and trustworthy. A social-proof line at the bottom (“180,000+ bottles… sold”) adds scale and reassurance without clutter. Customize by swapping benefit bullets to match your formulation (types I/III collagen, hyaluronic acid, peptides), updating the sold count, and replacing the bottle render with your packaging while keeping the split comparison structure intact.

When to Use This Template

1Ideal for a marine collagen brand switching shoppers from a competitor, using the side-by-side “Them vs Us” structure to make differences instantly legible.
2Perfect for mid-funnel retargeting: viewers who already searched collagen can quickly compare sourcing, added vitamins, and absorption claims.
3Great for highlighting a premium formula upgrade (e.g., added hyaluronic acid or vitamins) because the right column is designed for stacked benefit bullets.
4Strong for scaling social proof campaigns—replace the bottom line with real sales units, subscriber count, or verified reviews to add reassurance.

Marketing Strategy

This template works by combining comparison and credibility—two high-performing triggers for supplement buyers who are already considering collagen. The “Them vs Us” split reduces cognitive load: prospects don’t need to interpret a long explanation; they simply scan negatives on the left and positives on the right. The generic grey bottle visually frames competitors as undifferentiated, while the detailed, labeled product shot signals legitimacy and quality. In mid‑funnel consideration for a solution-aware audience, the copy focuses on decision criteria (sourcing, added vitamins, absorption) rather than broad education. The vibrant teal gradient draws attention and anchors the “US” side as the premium choice. Finally, the bottom social-proof stat adds reassurance and de-risks the purchase without resorting to aggressive discounting—ideal for positioning a higher-priced collagen supplement.

ConsiderationSolution AwareDietary SupplementCollagen SupportBottle PackagingComparisonCredibilityAspiration

Best For

Designed for health- and beauty-conscious adults comparing collagen supplements for skin elasticity, joints, and overall wellness. It speaks to solution-aware buyers who read labels, care about sourcing (wild fish/eco claims), and want proof of efficacy such as added vitamins and absorption benefits. Best for shoppers willing to pay more for a premium, clearly differentiated formula.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three benefit lines on the “US” side with your strongest differentiators (e.g., Type I & III grams/serving, peptide size, third‑party tested) to match how shoppers compare labels.
✓Keep the left bottle desaturated and minimally detailed; that visual “generic competitor” cue is what makes the right-side packshot feel more premium.
✓Update the bottom social-proof line with a specific, verifiable metric (units sold, subscribers, 4.8/5 reviews) and match the number style to your brand voice.
✓If your brand color isn’t teal, swap the gradient but preserve high contrast with white text; readability is critical in Story placements.
✓Adjust the product render scale so the label remains legible at arm’s length—this template relies on packaging detail for trust.

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Free — No credit card required