How to use action imagery in sports ads?

The most engaging sports ads show the product in use during activity, with outdoor settings and dynamic energy. Mimero's sports templates are selected from brands generating the most engagement on Instagram and Facebook.

Are there templates for seasonal sports campaigns?

Yes, our templates cover campaigns for every season: summer outdoor collections, winter gear, back-to-sport and sports event promotions. Customize them in seconds with Mimero's AI.

How many sports & outdoor templates does Mimero have?

Mimero has hundreds of curated templates specifically for the sports & outdoor sector, selected from the world's top brands and updated weekly.

How can I customize sports & outdoor templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 white split-screen ad with “Before/After” headings, runner emojis in two columns, and a black rounded CTA button.

Running Training Plan Before vs After Ad Template - Story

9:16Sports & OutdoorAwarenessUnaware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template promotes a personalized running training plan or coaching app using a crisp before/after narrative. The design is minimalist and highly readable: a bright white background, a thin vertical divider, and two bold headings (“Before Runna” vs “After Runna”) that instantly frame the comparison. Under each side, a vertical trail of small runner emojis and training icons visualizes monotony versus variety, making the benefit feel obvious without heavy copy. A large rounded black CTA button at the bottom (“Get your personalized training plan”) anchors attention and drives a simple next step. Strategically, it’s built for top-of-funnel awareness targeting an “unaware” audience: the hook is curiosity (“what changes after?”) and aspiration/transformation (from boring runs to structured, diverse sessions). The clean typography and negative space reduce cognitive load and fit fast Story scrolling behavior. Brands can easily swap the app name, rewrite the short subheads to match their promise (5K, half marathon, weight loss), and replace icons with sport-specific cues while keeping the same high-contrast CTA structure.

When to Use This Template

1Ideal for a running app launch campaign where you need an instant ‘what’s different?’ hook using a simple before/after comparison.
2Great for promoting personalized training plans (5K, 10K, half marathon) by swapping the left/right subheads to match each goal.
3Perfect for retargeting warm viewers with a stronger CTA in the bottom button while keeping the minimal, high-contrast layout.
4Works well for coach-led programs to contrast ‘random runs’ vs ‘structured variety’ using sport-specific icons (intervals, hills, strength).

Marketing Strategy

This creative works because it compresses the value proposition into a fast, low-effort visual comparison. The before/after structure triggers curiosity (“what changes?”) and makes the transformation tangible: repetition on the left versus diverse sessions on the right. For an unaware, top-of-funnel audience, that’s crucial—no technical training jargon is needed to understand the benefit. The minimalist white space and bold headings improve scanability in Story placements, while the high-contrast black CTA button provides a single, frictionless next step. It also follows best practices by pairing an emotional promise (variety, motivation, progress) with a concrete action (get a personalized plan), priming users to learn more without feeling pushed into a hard sale.

AwarenessUnawareFitness TrainingRunningWorkout PlanCuriosityTransformationAspiration

Best For

Designed for recreational runners and fitness enthusiasts who feel stuck in repetitive runs and want a clearer plan. It fits mobile-first audiences browsing Stories, from beginners training for their first 5K to intermediates chasing a new PB, who respond to simple comparisons and quick CTAs.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Before/After Runna” with your app/coach name, keeping the same weight and alignment so the split comparison remains instantly scannable.
✓Swap the left subhead to a common pain (e.g., “No structure, no progress”) and the right subhead to your specific promise (e.g., “Intervals + strength, tailored weekly”).
✓Use a consistent icon/emoji ‘ladder’ down each column: repeat one symbol on the left to signal monotony, and mix 3–4 on the right to show variety.
✓Keep the bottom CTA as a single, rounded black button; if you change the color, maintain high contrast against the white background for thumb-stop impact.
✓Add a small logo mark near the bottom divider line (not near the headlines) to preserve the clean hook while still branding the creative.

Use this template

Free — No credit card required